Learning is a two-way street.
It’s always good to bring people together and take the opportunity to improve as a whole. And, from these workshops,
I enjoyed learning just as much as I enjoyed sharing.
You never forget your first. And the first creative workshop I organised brought together a mix of creative talent in the Leo Burnett office to work on some open briefs. One such brief for Tide (P&G) led to my writing partner, Simon Rafaghello, and I winning the agency’s first ever Cannes Lions award; two Silvers in Radio for the Scriptwriting and Household categories. The same campaign went on to win the first ever MENA Cristal Grand Prix in the Radio category.
While at Leo Burnett (Dubai), I was tasked with leading a day workshop in communication skills for the Customer Services department for Emirates at their HQ in Dubai. There, I worked with the team on live examples of dos and donts when emailing customers, including how to defuse hostile confrontations.
This is a three-month workshop that takes place annually in the north west of England, primarily Manchester and Leeds. During this time, 12 creative students (agency and non-agency based) put their skills to the test with a new creative brief every week. And each week this work is judged by an established Creative Director in the industry. I had the pleasure of being a judge for one of these weeks. A thoroughly enjoyable occasion, where I spoke about personal career challenges and gave advice on identifying new approaches to build on their creative ideas.
Sticking to the topic of giving back, at various times in my career I have been asked to be a panel speaker and communicate my thoughts on creativity and its impact on the consumer buying process.
Case for Creativity: Selling Creative to Stakeholders @Nucco Brain (London)
Invited to speak about the challenges of selling creative work in the B2C and B2B worlds.
Digital Evolution of Black Friday
@UK FAST (Manchester)